{"id":3734,"date":"2019-03-21T08:58:35","date_gmt":"2019-03-21T11:58:35","guid":{"rendered":"https:\/\/www.nachodelatorre.com.ar\/mosconi\/?p=3734"},"modified":"2019-03-21T08:58:35","modified_gmt":"2019-03-21T11:58:35","slug":"northrop-grumman-se-lanza-al-mercado-de-los-sistemas-de-armas-hipersonicas","status":"publish","type":"post","link":"https:\/\/www.fie.undef.edu.ar\/ceptm\/?p=3734","title":{"rendered":"Northrop Grumman se lanza al mercado de los sistemas de armas hipers\u00f3nicas"},"content":{"rendered":"

<\/u>Teniendo en cuenta que\u00a0 EUA ha fijado a los sistemas de armas hipers\u00f3nicas \u00a0como una prioridad en la renovaci\u00f3n de sus sistemas de Defensa, la empresa NORTHROP GRUMMAN inici\u00f3 una agresiva campa\u00f1a para competir en ese naciente mercado. La Compa\u00f1\u00eda espera r\u00e1pidamente posicionarse delante de las empresas l\u00edderes, en un sector de la defensa que dispondr\u00e1 de cuantiosos \u00a0recursos presupuestarios para los pr\u00f3ximos a\u00f1os.<\/p>\n

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\"\"WASHINGTON \u2014 With the Pentagon making\u00a0hypersonic weapons\u00a0a priority, Northrop Grumman is throwing its hat into the ring in an attempt to claim space in the still-early hypersonic defense market.<\/p>\n<\/div>\n

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The company last week launched a new\u00a0campaign website\u00a0focused on hypersonic defense as part of a broader push into the business area, where the Pentagon expects to spend more than $10 billion in the next five years to develop offensive and defensive capabilities.<\/p>\n<\/div>\n

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Hypersonic defense is significantly behind hypersonic offense, something Kenn Todorov, vice president of missile defense solutions and the lead for Northrop\u2019s counter-hypersonic efforts, acknowledged in a March 19 interview. That means there is a lot of room for experimentation in how to tackle the issue.<\/p>\n

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\u201cWhat we\u2019re hearing from our customer is: \u2018We want to reach out and touch this thing as far forward into the battlespace, giving the war fighter as much battlespace as possible,\u2019 \u201d he said. \u201cThis threat spends most of its time in the glide phase, and I think that\u2019s where we want to reach out and touch it, both kinetically or with\u201d non-kinetic means.<\/p>\n<\/div>\n

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Northrop has benefited by\u00a0eschewing subtlety\u00a0for direct advertisements. In 2014, when the Air Force asked competitors on the Long Range Strike Bomber program to keep a low profile, Northrop instead launched a TV, radio and print\u00a0advertising blitz. Despite angering some in the service with that move, the company eventually won the contract for what has since become the B-21 bomber.<\/p>\n

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How aggressive the company intends to be with this campaign remains to be seen, but the fact that Northrop launched the site around the same time as the\u00a0fiscal 2020 budget\u00a0release, and then reached out to reporters, indicates the company hopes to establish itself in the hypersonic defense market ahead of potential competitors.<\/p>\n<\/div>\n

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As to the strategy, Todorov and Joanna Cangianelli, the company\u2019s direct of business development for missile defense solutions and counter-hypersonics, laid out a four-tiered layer for the company\u2019s approach:<\/p>\n