Las plataformas de redes sociales de China se apresuran a cumplir con la ley de etiquetado de contenido generado por IA

La ley exige etiquetas explícitas e implícitas para texto, imágenes, audio, vídeo y otros contenidos virtuales generados por IA.

Major Chinese social media platforms, including Tencent Holdings’ WeChat and ByteDance-owned Douyin, have launched new features to abide by Monday’s roll-out of a new law that mandates labelling of all artificial intelligence-generated content online.

The law, which was issued in March, requires explicit and implicit labels for AI-generated text, images, audio, video and other virtual content. Explicit markings must be clearly visible to users, while implicit identifiers – such as digital watermarks – should be embedded in the metadata.

The country’s top internet watchdog, the Cyberspace Administration of China (CAC) – along with the Ministry of Industry and Information Technology, the Ministry of Public Security and the National Radio and Television Administration – drafted the law.

The new regulation reflects Beijing’s increased scrutiny of AI, as concerns grow over misinformation, copyright infringement and online fraud.

It also aligns with a broader push to tighten AI oversight, which was made a key focus of the CAC’s 2025 Qinglang, or clear and bright, campaign – an annual initiative aimed at cleaning up China’s cyberspace.

Deepfake technology – which uses AI to manipulate images, audio and video – threatens both individual and national security, according to Chinese regulators. Photo: Shutterstock

WeChat, known as Weixin on the mainland, said content creators must voluntarily declare all AI-generated content upon publication. For content that has not been flagged, WeChat said it would remind users to “exercise their own judgment” online.

WeChat has more than 1.4 billion combined monthly active users worldwide, according to Tencent’s latest financial report.

In a post on Sunday, WeChat said it “strictly prohibits the deletion, tampering, forgery, or concealment of AI labels added by the platform, as well as the use of AI to produce or spread false information, infringing content, or any illegal activities”.

Douyin – the Chinese sibling of TikTok, with about 766.5 million monthly active users, according to data from marketing agency Sekkei Digital Group – on Monday said it encourages creators to add visible labels to every AI-generated piece of content that they post. The platform added that it also detects the source of every piece of content through the metadata.

Other popular social media platforms have issued similar statements. Chinese microblogging site Weibo said it added an “unlabelled AI content” option for users to report inappropriate content, according to a post on Friday.

RedNote, also known as Xiaohongshu, reminded users of the labelling rule on Friday. “For AI-generated content that is not voluntarily declared, Xiaohongshu reserves the right to add explicit or implicit identifiers as required by laws and regulations,” it said.

The CAC’s key objectives this year included robust AI content monitoring, strict enforcement of mandatory labelling and penalties for those using AI to disseminate misinformation or manipulate public opinion, especially through paid online commentators.

The regulator said it would also focus on a crackdown on deceptive marketing on short video platforms and misinformation from social media influencers, while strengthening online protections for underage users.

Fuente: https://www.scmp.com